La Rinascente - Not only for shopping

La Rinascente, one of the most famous department store chains of the world, was founded in Milan in the late XIX Century and it’s the first ready-made clothes shop in Italy.

Since the beginning, La Rinascente has cooperated with several architects and designers (for example Max Huber, designer of the notorious logo which characterized the company for decades) who contributed to the realization of a unique and recognizable brand identity.

Despite the numerous ups and downs the company had to face during the years (the historic location in Milan was repeatedly destroyed and reconstructed), even today La Rinascente, proudly Italian, symbolizes elegance and reliability.

When you come into the store, you immediately feel like you were in a different dimension made of sparkling lights, sweet fragrances and bright colors. The result is extraordinary: your brand experience will be unforgettable. 

So, even for thrifty people, it’s hard to resist the temptations of the numerous big brands that, everyday, attract hundreds of costumers, tourists and shopping-addicted.

La Rinascente also offers a perfect solution for the ones who need to relax after shopping: the shop located in the heart of Milan boasts a big rooftop terrace where you can drink a cocktail or eat a tasty lunch, sitting very close in front of the wonderful Cathedral.

During the festivities, moreover, the department store is decorated with cascades of glittering lights that become a distinctive feature of the brand and make it even more exclusive. 

The conclusion is simple: no matter what is your intention, going to Rinascente is always a good idea!